![]() That was the unlock for me … it's like the software that can make any other software. By the age of 22, he had sold that company to Salesforce. By the age of 13 Liu taught himself to code with his father’s old textbook, and shortly after college he built his first company, a CRM system called Etacts. Howie Liu has always been interested in the power of software. But to do that, Airtable will have to prove to enterprises, investors and analysts that it's much more than a productivity company. These days, Liu wants Airtable to shift from collaboration and productivity tools to an application development platform that enterprises select as the backbone of their business workflows. “We always intended to become an app builder,” he said. “We are trying to position ourselves more against ServiceNow or Salesforce, not from a CRM standpoint, but from a platform standpoint,” said Liu. Instead, he wants people to draw comparisons between Airtable and enterprise software giants like his former employer Salesforce, or even ServiceNow. To this day, Liu eschews the comparisons to productivity apps like Asana, Trello, Notion or. Years ago, when Airtable was referenced as a “spreadsheet on steroids” in the press, CEO Howie Liu wasn’t exactly enthusiastic, because he felt the company offered much more than that. In fact, it may not be a productivity company at all. To many, the company remains shrouded in mystery, a cult classic among designers and developers but relatively unknown to the mainstream.Īirtable is clearly not your average productivity company. “I cover the collaboration space and Airtable wasn't really on my radar screen in any significant way,” said Futurum Research analyst Shelly Kramer. Some analysts and investors Protocol spoke to didn’t even have the productivity tool-maker on their radar, despite the company raising a massive $735 million at an $11 billion valuation last December. It was updated by Josh Dougherty on May 17, 2022.Airtable has always been somewhat misunderstood, even within its own market. This post was originally written by Ashley Hoffman on January 23, 2020. A Brave New specializes in inbound marketing for B2B technology and healthcare firms who are looking to build a memorable brand and increase their client acquisition pipeline. If you’re ready to take your content marketing to the next level, let’s talk. Airtable is completely free to use (with limitations, of course) and can get you well on your way to organizing your content. Try the template for yourself, click here to access it for free. Each one of our clients that we create content for has a database that is updated regularly and keeps the whole team-including our clients-on board with the editorial plan we’ve put in place. We use Airtable with all of our Inbound Retainer clients here at A Brave New because it works. Not only does this make it easy to access later on, but it also makes sure everyone has everything they need to reference at any time. This way, when we’re planning a campaign, we can keep all related resources for that campaign linked in one place. Outside of the three steps we just outlined, we also have tabs to keep track of personas, campaigns, keywords, lifecycle stages, and more. Whether you use Airtable or any other method of tracking your editorial calendar, one piece of advice we have is to keep all related information and materials together. (You don't even have to fill out a form to download it!) If you want to learn more about how to generate the right leads, check out this free guide here. You know that producing great content isn't just for fun-it's to generate leads for your business. And the best part is, you don’t have to be super technical to set Airtable up … especially after you read this post. It gave us the ability to easily manage the complex relationships between individual pieces of content, content types, categories, authors, campaigns, and much more. There’s a very simple reason why our agency adopted her solution. As you read through this post, you’ll see a number of demo videos that she created that explain how to set up your own editorial calendar. We started using Airtable as an agency about three years ago thanks to the recommendation of one of our Digital Marketing Strategists at the time, Ashley Hoffman. We even tried developing our own calendar system because we just couldn’t find one that worked. However, anyone who has tried to put one together for their company knows that this can often be much easier said than done. Ask any content marketer the key to success in content marketing, and 9 times out of 10 they will probably tell you it’s having an editorial calendar.
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